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Attention all CRM professionals! I'm excited to announce the release of my latest book, "How Not To F*ck A CRM System," now available on Amazon. As a seasoned professional in the CRM field, I've poured years of hard-won experience, hands-on work, and interviewing hundreds of tech leaders into creating a guide that should be valuable for anyone involved in selecting, designing, operating, using, and reviewing a CRM system.
In this book, you'll find real-life examples and case studies of how things can go awry in the world of CRM, alongside plenty of actionable advice and pointers for avoiding common pitfalls and working through any issues that may arise. While technical terms and industry jargon may be peppered throughout, I've ensured that the content is accessible to non-technical executives as well.
But here's the important thing: While a CRM system can be a potent tool for businesses, it can also be a potential minefield when not implemented carefully. I stress the importance of identifying difficult people, due diligence, and caution regarding CRM implementation. My book serves as a cautionary guide to ensure you're doing things the right way from day one, saving you time, money, and headaches.
I hope you'll feel confident picking up "How Not To F*ck A CRM System." I had much fun creating it, and I believe you'll find both value and entertainment in its pages. Happy reading!